See your net profit
Revenue, ad spend, COGS, fees, and refunds come together in one profit calculation.
See what you keep after every cost.
Pluto is the profit platform that connects your stack, tracks every cost, and shows what you keep around the clock.
Works with
What you get
Everything that affects your profit, in one place.
Shopify shows what you sold. Pluto brings in your costs to show what was left.
Ad spend alongside your orders
Compare spend across your ad platforms with revenue and costs in the same view.
Ask Pluto
Ask a question about your profit or margin and get an answer based on your store data.
Understand your margin
See the numbers that affect your margin without digging through reports.
Why Pluto
See profit move in the right direction.
Revenue alone can look fine while margin slips. Pluto puts every cost next to every sale so you can tell if the business is actually climbing.
Real-time P&L
Watch net profit update as orders, ads, and fees land in the same view.
Trend, not a snapshot
Spot whether you are gaining or bleeding margin before the month ends.
Strategic advice from the operator side
Arie is one of the operators ecommerce actually listens to. Founder and investor. Meta and Shopify partner. More than 160,000 people follow his work on brands, ads, and growth. His counsel keeps Pluto product and go to market grounded in how real stores make money.
Arie Scherson
Strategic Advisor at Pluto
