Free
$0/month
Net profit for one store.
- 100 orders / mo
- 1 Shopify store
- 1 seat
Pricing
Prices in USD. Monthly or yearly. No overage fees. Cancel anytime.
Starter
$20/month
More orders, seats, and history.
- 500 orders / mo
- 1 Shopify store
- 3 seats
Growth
$50/month
Higher volume and a second store.
- 3,000 orders / mo
- 2 Shopify stores
- 10 seats
Business
$200/month
Unlimited orders and seats.
- Unlimited orders
- 5 Shopify stores
- Unlimited seats
Need Agency? Custom pricing for agencies and multi-brand portfolios. Talk to sales
Compare plans
What you get in each plan, side by side.
| Feature | Free | Starter | Growth | Business |
|---|---|---|---|---|
| Orders / mo | 100 | 500 | 3,000 | Unlimited |
| Shopify stores | 1 | 1 | 2 | 5 |
| Seats | 1 | 3 | 10 | Unlimited |
| History | 30 days | 12 months | 12 months | 12 months |
| Real net profit | ||||
| COGS and custom costs | ||||
| Full cost breakdown | — | |||
| Profit by product and SKU | — | |||
| Meta ad spend sync | — | |||
| Daily mentor brief | — | |||
| P&L export | — | — | ||
| API and MCP access | — | — | ||
| Multi-store rollup | — | — | — | |
| Support | Community | Priority email | Priority |
Common questions
What is Pluto?
A profit view for Shopify. Orders, ads, and costs in one place, so you can see what you kept instead of what you sold.
Do I need a Shopify store?
Yes. Pluto is built for Shopify stores.
Do I have to connect my ad platforms?
No. You can start with orders and costs, then connect your ad platforms when you want spend included in your profit view.
Is there a free plan?
Yes. Free includes real net profit, COGS and custom costs, and 30-day history. Paid plans are monthly or yearly. Cancel anytime.
What happens if I go over my order limit?
Your data keeps syncing and your dashboard stays open. We ask you to upgrade. There are no overage fees.
What is Ask Pluto?
Ask a question about your numbers in plain language. Pluto answers using context from your store and shows the numbers behind its response.
How is this different from Shopify Analytics?
Shopify Analytics is built around sales. Pluto is built around what is left after ads, COGS, fees, shipping, and refunds.
Is my store data safe?
Yes. We only request the access we need to calculate profit, and you can disconnect a store anytime. Your data stays yours.