Keeping profit current when Meta rewrites the past
Attribution keeps settling for weeks. Pluto rechecks 28 days of Meta data so spend, ROAS, and profit catch up, not a one-shot import that freezes the wrong number.
Blog
Product updates, ecommerce insights, and notes from Pluto.
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What live means when every source has its own clock
Shopify, ads, and costs never land on the same schedule. Pluto shows how current each source is, and never pretends the dashboard is more real-time than the data.
Exact money from the API to the report
Every amount stays decimal from Shopify and Meta through Rust and into ClickHouse. No floating-point drift in the number operators trust.
Fast profit reports at scale, by design
Postgres runs the product. ClickHouse runs the history. Reports stay responsive as order volume grows, without caching fake totals to look fast.
Why we are building Pluto
Profit analytics built around what a Shopify store keeps, not only what it sells.